Hi, I'm Alex.

I'm the founder and owner of two thriving floral & event design companies and I teach creative entrepreneurs the profitable action steps to becoming more confident and financially successful doing what they love!


Welcome! Browse some of my current offerings or grab a free resource, I look forward to helping you grow your creative business!

Floral Design Contract & Addendum

Get my lawyer-written contract and protect your business.

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FREE Pricing for Profit Guide

Get my step-by-step FREE guide to the formula I use to ensure I price to make a profit.

Get it Now

Create E-Centerpieces & Tabletops like a Pro

Create digital renderings of centerpieces and entire tablescapes.  

Learn More

Workflow, Internal Timeline & Email Templates BUNDLE

Streamline your business, get organized and save HOURS.

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Renowned in her industry through her ultra-luxury brand Blush Botanicals and thriving second floral design company, Parker & Posies, Alex proves that if she can do it having started with no know-how whatsoever in this industry, anyone can.  

She proves that work-life balance can be achieved, running her 7-figure business all while working from home and now teaches other creatives how to get there with her step-by-step methods and courses.  


Business Coaching & Design Classes

Feeling overwhelmed, overworked, wearing too many hats or wondering if you're doing it right?

Owning a business is tough and can be lonely! Together, we'll sort through your problem areas and get you on the road to becoming a confident, successful business owner! I am here to HELP!

Please inquire for pricing by emailing me at [email protected]

"Over the last five years I have invested a lot of money and time in business education. Alex’s courses through Blush Botanicals are some of the best I have ever seen. Her instruction is clear and not overcomplicated. Its relevant and it’s honest! This is the first time I have found everything in any floral-related course to be 100% relatable to my own business. The value of her education courses are worth so more than what she is charging and it’s obvious this is because she genuinely wants others to succeed with their businesses. Her approach is different and there is no hidden agenda. The knowledge she shares is worth every. penny. My only regret is not having found these sooner! Thank you for your care and concern for others trying to make it in the floral industry Alex!"

Becky Knierniem
Haute Blossoms Floral

"I wanted to reach out and say thank you. It's because of you that I have been able to really place my company where I wanted it to be. In the beginning, I had goals and a vision of where I wanted my company, but the in-between part was murky and confusing. After I have invested my time with you, you have helped me pave a clear path for me and my team! You seriously are the best teacher and mentor I have ever had. A thousand thank yous is not enough. You truly taught me how to work ON my business and not get stuck in the cycle of working IN it. "

Charm Tuazon-Walker
Bloom Theory

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