I’m going to keep it real…
It isn’t easy for me to talk about myself. I thrive on creating a product or service and being behind the scenes. But alas, here I go!
Cue the spotlight…
I teach event florists and creative entrepreneurs the profitable action steps for building a successful event floral company with the use of my proven method, The Blush Method, based on the processes I use at my renowned floral design company, Blush Botanicals.
I launched Blush roughly a decade ago (what?! So crazy to say, it def doesn’t feel like it has been ten years), with ZERO knowledge about the floral and events world (like… what is oasis?!) and no backup plan. I taught myself everything I know today via trial and error (a LOT of error, like every possible error I could have made!). Within 3 years, we had set minimums and were gaining momentum and I wanted more. By year 5, we were in high demand and totally booked and I was… well… on my way to BURNING OUT…
I knew that I had to implement some changes if I wanted to continue on my path to success because I couldn’t keep that up. My hair was falling out, my stress level was to a point where I couldn’t eat and my family was worried about me. At that point, I invested in myself by reading and studying ENTREPRENEURSHIP instead of events. I switched my methods and I got ridiculously organized. I implemented systems and I hired on a great team and taught them to take on more of the workload while keeping the brand strong and centered.
Today, Blush takes on a small handful of large events per year, concentrating solely on the ultra luxury market. We are very picky as to who we work with and we are truly excited about every event that we take on.
In 2016, I launched my second floral design company, Parker and Posies where we service a broader clientele. Soon after, I began my own coaching program, doing 1:1 design classes and am pouring my heart and soul into my online courses that we are set to launch soon.
Today, I spend most of my time working from home while both of my companies net well into the 6 figures. I say this NOT to brag, but to show you what is possible with the proper set-up and business structure. I feel it is my duty to give back and show those that are just starting out or possibly in the position I was 5 years ago (of burning out) the proper steps to take to get your business in order and be a kick-ass, in-control entrepreneur!
WHAT DO I NEED TO KNOW ABOUT YOU?
Coffee addict, chewy (warm) cookie-lover, introverted FOODIE.
I’m suffering from perpetual JOMO (joy of missing out). If I could stay in my bed all day every day, I would.
O.B.S.E.S.S.E.D. with all things Real Housewives and I don’t care who judges me for it.
I bake when I’m stressed or bored and I actually used to create wedding cakes as well as flowers.
I’ve got the absolute BEST husband… I dated lots of frogs prior to him and I am 100% positive that I am ridiculously lucky. He supports my endeavors and fans my flames (and I hope he’s reading this). We have a beautiful son named Beau and we’ve got a live-in caretaker for him named Parker, our Great Dane (think Nana from Peter Pan). Parker pretty much runs the show…
TAKING IT WAY BACK…
Since I was a young girl, I vividly recall being asked the ridiculous age old question of, “what do you want to be when you grow up”, and I have always had the same unwavering response. While many kids dreamed of being a ninja, firefighter or astronaut, I had different plans. At the ripe age of 3, my response was unabashedly, “I want to be my own boss”.
After graduating from the University of Southern California, I jumped into the business world head first at the highly respected financial institution of Merrill Lynch. I was going to be a woman kicking butt in a man’s world, but the universe had other plans.
As it turns out, I strongly disliked my job. In fact, I spent my days longing for a change and ultimately, wrote the business plan for Blush Botanicals during my time there (I apologize to my old boss if he is reading this).
I learned many invaluable lessons while there mostly about sales and checking your ego at the door, but I also learned something important about myself. I learned that in order for me to achieve success, I had to be authentic and not only believe in what I was selling, but believe that I was doing my client a service and a benefit.
HOW DID YOU GET STARTED IN FLOWERS?
People often ask me how I got my start in flowers and to be completely honest, flowers found ME, my goal was to be a successful business owner and I had absolutely no background in flowers. Unsure as to what sort of business I wanted to start, I allowed my mind to wander. I was always pulled toward the creative industries. For me, the day came when a friend’s mother was throwing a party and asked for my help with the flowers.
There was something about the raw beauty of flowers that pulled me in. In a world so full of technology, it was nice to feel grounded in something so natural and to get my hands dirty creating beauty instead of conceptualizing through a screen. After spending hours upon hours designing these flower arrangements, I was hooked and now I just needed to see if I could support myself in my new career. I ran the numbers and realized that this had the potential to be my future if I planned correctly and started small.
I opened my doors to my first company, Blush Botanicals, Inc. in 2009 and never looked back.